Google Tag Manager Training

Learn the ins and outs of Google Tag Manager in our hands-on workshops for marketing and web professionals. 


Next course:
Google Tag Manager Fundamentals - 23rd May, Dublin

Master google tag manager in one day

Google Tag Manager (GTM) allows non-technical users to manage marketing and advertising tags without the need for a developer. It puts an end to the days of chasing IT to publish tags for your marketing campaigns. Now, with a little know-how, you can do it yourself.

Our Google Tag Manager training brings you from the basic concepts of GTM right through to implementation techniques. Training is conducted in a workshop-style setting where you will learn by doing. All training is conducted by Adaptive consultants who work day-in, day-out on Google Tag Manager. You'll get real-world examples throughout.



One-day Courses  

Google Tag Manager - Hands-on Workshop

Next course: May 23rd

This practical workshop will provide you with the processes and techniques for using Google Tag Manager to optimise business performance.

What you'll learn

After completing this course, you'll be able to

  • Understand the capabilities and limitations of GTM 
  • Understand the dataLayer 
  • Set up your GTM account and navigate the Admin panel
  • Understand the key components: tags, triggers and variables
  • Implement visitor tracking, event tracking (links, buttons, elements, widgets) and form tracking
  • Apply cross domain tracking
  • Implement advertising tags; Facebook, LinkedIn, and Adwords
  • Understand floodlight tags and how to implement them
  • Use custom HTML tags to implement scripts and tracking
  • Debug and publish your tags

Who should attend

  • Marketing and Advertising Managers and Specialists
  • Digital Marketing Managers and Specialists
  • Web, Ecommerce and Online Managers
Next course: Wednesday 23rd May2017     Early Bird Price: €495           Book Your Place

Discounts are available for groups of 4 or more. 

Bespoke training

Google Tag Manger works best when it's tightly tailored to your business. That's why we recommend in-house training for teams that want to advance their GTM knowledge beyond the fundamentals.  Training is tailored to the specific needs of your business: the channels you use, your marketing activities and your Google Analytics configuration.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Our training facilities in Sobo Works, right in the heart of Dublin's Silicon Docks.

Training can be delivered on your premises, or you can join us at our inspiring workshop facilities in Dublin's Silicon Docks. Lunch and refreshments are provided.

Why Choose Adaptive ?  



We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!



We’ve implemented data strategies for some of Irelands biggest brands. Learn the very latest up-to-date skills that we practice every day.



We keep things relevant by using case studies and examples from real business scenarios.



We constantly update our content to reflect changes in Google Analytics and Google Tag Manager. If it's in the platform, it's in the course.



Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.



Classes are limited to 12 participants to ensure a rich and engaging experience.

Meet your trainer

I’m a performance marketing specialist with more than 15 years' experience delivering multi-channel campaigns for top-tier domestic and international brands.

Working with Google Analytics since it was called Urchin, I’ve built up a wealth of knowledge using digital analytics to drive digital growth and better customer experiences. Google Tag Manager is a key component in my digital intelligence and insights gathering. 

Why did I create this course? 

I created this course out of an absence of official documentation from Google, or the availability of training in Ireland. This course was developed for marketeers to help them maximise the data opportunity and get the most from their digital channels. I want to empower marketing teams to take control of their data and use it to make confident decisions.  

I hope to see you on the course!


Please visit our Google Partner page to see all of our verified Google Partner certifications.

Previous attendees   

Ireland's leading companies trust Adaptive & Co. for their analytics and Google Tag Manager training. You're in good company!


Book your place   

Enquiries and bookings

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Adaptive & Co.
149 Baggot Street,
Dublin 2,

Phone number:

+353 (0)1 447 5935