Google Analytics Training

Master the most powerful platform
in your digital marketing toolkit. 


Next courses:
Google Analytics Fundamentals - 24th of May, Dublin

Google Analytics Advanced - 25th of May Dublin

In-House Training - Get In Touch

Make smarter decisions with data

Whether you're a beginner or an advanced user, our Google Analytics training courses will help you get more value from the platform.

Our training courses start with the fundamentals and progress to advanced techniques. Learn from senior professionals exactly how to uncover the insights in your data.




One-day Courses  

Google Analytics: Fundamentals

Next course: 24th of May

This hands-on, intensive course is suited to beginners and intermediate users of Google Analytics. Learn how to navigate the interface, track the effectiveness of your marketing campaigns and report on results.

What you'll learn

After completing this course, you'll be able to

  • Understand the capabilities of Google Analytics
  • Configure your Google Analytics account for success
  • Understand how to align business goals with metrics
  • Identify the main reports that will add value to your business
  • Create basic custom reports and dashboards
  • Better understand visitor behaviour on your site - and what it means for your business

Course Outline

1. Introduction to Google Analytics

  • Setting up Google Analytics

  • How the account is structured

  • Setting objectives

  • Common metrics

2. Using Google Analytics reports

  • How reports are structured

  • Understanding the main reports
  • Dashboards & shortcuts

  • Real time reporting

  • Communicating insights to the business

3. Tracking campaigns

  • AdWords

  • Effective campaign tagging

4. Measuring success

  • Setting up goals

  • Tracking goal conversions
  • Custom Events

  • Benefits of Ecommerce tracking

  • Understanding attribution modelling

  • Using filters to clean your data

5. Administration

  • User Management
  • Account settings & configurations
  • Avoiding common pitfalls
  • Custom email alerts
Next course: Wednesday 24th of May 2017     Early Bird Price: €495           Book Your Place

Google Analytics: Advanced

Next course: 25th of May

This is a hands-on course for people who are familiar with Google Analytics but want to get more from platform.  First, you'll learn how to build an effective measurement strategy for your business. We'll then cover advanced techniques for long-term success: from custom dimensions and metrics, to conversion goals and segments.

What you'll learn

After completing this course, you’ll be able to:

  • Understand how to create an effective measurement strategy
  • Set up goals and funnels to identify opportunities
  • Add custom dimensions and metrics
  • Understand how to implement advanced tracking
  • Move from data reporting to actionable insights
  • Segment your audience and create custom reports
  • Troubleshoot common configuration problems

Course Outline

1. Defining your measurement strategy

  • Defining your measurement goals

  • Building a KPI framework

  • Developing an implementation plan

2. Advanced configuration

  • Event Tracking
  • Goals and funnels
  • Custom Dimensions & Metrics
  • User IDs
  • Enhanced Ecommerce tracking
  • Filters & advanced filters
  • Cross & Sub-domain Tracking
  • Data import

3. Effective reporting and analysis

  • Extracting valuable insights
  • Segmenting your audience
  • Designing Custom reports
  • Attribution: measuring advertising effectiveness

4. Advanced troubleshooting

  • Avoiding common pitfalls
  • Maintaining data integrity
  • Testing your configuration
Next course: Thursday 25th of May     Early Bird Price: €495          Book Your Place

Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we'll be happy to provide some guidance.

Why Choose Adaptive ?  



We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!



We’ve implemented data strategies for some of Irelands biggest brands. Learn the skills that we practice every day.



We keep things relevant by using case studies and examples from real business scenarios.



We constantly update our content to reflect changes in Google Analytics. If it's in the platform, it's in the course.



Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.



Classes are limited to 12 participants to ensure a rich and engaging experience.

Meet your trainer


I’m a performance marketing specialist with more than 15 years' experience delivering multi-channel campaigns for domestic and international brands.

Working with Google Analytics since it was called Urchin, I’ve built up a wealth of knowledge using digital analytics to drive digital growth and better customer experiences.

I'm a massive evangelist for Google Analytics because I know it works. Simply put, it's the most powerful tool in your digital marketing arsenal. And while it's tricky to master, it's not rocket science. Anybody can learn this stuff.

Hope to see you on the course!


Please visit our Google Partner page to see all of our verified Google Partner certifications.

In-house training   

Need to upskill several members of your team? In-house training is typically more cost-effective than our public courses.  We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Our training facilities in Sobo Works, right in the heart of Dublin's Silicon Docks.

Training can be delivered on your premises, or you can join us at our inspiring workshop facilities in Dublin's Silicon Docks. Lunch and refreshments are provided.

Previous attendees   

Ireland's leading companies trust Adaptive & Co. for their analytics training needs. You're in good company!


Book your place   

Enquiries and invoice bookings

Use the form below for any enquiries, or if you prefer to pay for your training by invoice. Please indicate the course you would like to attend in your message.

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Instant Bookings

Book a seat on one of our scheduled courses (credit or debit card required).

Google Analytics - Fundamentals

May 24th, 2017  
Price (excl. VAT):      €495
   Early-Bird Price

Google Analytics - Advanced

May 25th, 2017  
Price (excl. VAT):      €495
  Early-Bird Price